Democratizing Security for the Agentic Web with Cloudflare CTO Dane Knecht
In the transition to the agentic web, security has become an afterthought. Now, organizations are racing to figure out what AI security means, and how to keep their data safe. Live from Cloudflare Connect, Sarah Guo sits down with Cloudflare CTO Dane Knecht to discuss the changing attacker landscape, and how his company is allocating its engineering resources to meet this emerging security challenge. Dane explains how enterprises that have moved away from castle-and-moat infrastructure to more of a zero trust infrastructure for security are in better positions than those who haven’t. He also discusses the challenges of patching 70 years of software and why the software development lifecycle will need to change for security for the agentic web, why he sees token spend in the next 18 months primarily going towards security rather than engineering, how the current web is in a ‘messy middle’ state where humans and agents are riding the same ‘rails’ on the internet, Cloudflare’s conference monetization gateway release as well as its Signals project with OpenAI, the rationale behind the release of Cloudflare OS, and the thinking behind a recent company restructuring. Plus, why Cloudflare hired one thousand interns, and why curiosity about AI is required to be successful at Cloudflare.
Full show notes
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Chapters:
00:00 – Trailer
00:55 – Cloudflare CTO Top Priorities
05:03 – Today’s Attacker Landscape
06:16 – State of Internet Infrastructure
07:31 – Shift Towards Security Spend
08:39 – Road to Better Software and Internet Security
09:50 – Building Secure Production Software
11:41 – Reducing Surface Area
12:54 – Near Future of the Web
17:27 – Monetization and Signals
19:13 – Success for Content Creators
20:07 – Workplace OS and Use Cases
24:07 – Restructuring for AI-First
27:11 – Token Budgeting
29:32 – Cloudflare’s Intern Strategy
33:39 – Importance of Curiosity
35:29 – Attacking the Legacy Software Security Problem
37:08 – Engineering Team Prioritization
38:25 – Open vs. Closed Models
39:43 – Democratizing Security for Everyone
41:29 – Conclusion
23 Oct 2026 · 41:23 · transcript: transcribed
Claims
In the order they were said
“AI has become the tool that's causing this kind of security apocalypse. It is also the tool that can help us solve it faster as well. It went from having to get everyone just using AI, now all of a sudden everyone's racing to figure out what AI security means.”
Claim: AI is contributing to a security crisis and can also help address that crisis faster.
“Well, I mean, this past year, uh, it, it, it feels like 10 years compacted into one. Uh, so th- those priorities are, uh, constantly shifting, but, you know, it all goes back to our mission of helping build a better internet, and, uh, that really hasn't changed over the last 15 years, uh, where we wanna make sure that, uh, uh, the internet's secure, uh, that everyone has access to, uh, be able to, uh, get their content online easily, and, uh, s- scale it up.”
Claim: Cloudflare's mission to help build a better internet has remained unchanged for 15 years.
“Well, I mean, this past year, uh, it, it, it feels like 10 years compacted into one. Uh, so th- those priorities are, uh, constantly shifting, but, you know, it all goes back to our mission of helping build a better internet, and, uh, that really hasn't changed over the last 15 years, uh, where we wanna make sure that, uh, uh, the internet's secure, uh, that everyone has access to, uh, be able to, uh, get their content online easily, and, uh, s- scale it up.”
“Uh, and, uh, just, you know, over the arc of, uh, the AI, um, changes in the past year, you know, it, it went from, you know, how do you get everyone just using AI, how do you make it easy for them to deploy and their agents deploy, uh, to, like most technical transitions, uh, security is kind of an afterthought.”
“And, uh, now all of a sudden, uh, everyone's racing to figure out what AI security means. And, uh, it means, uh, things are... You know, different sides, uh, uh, view it kinda differently.”
“Uh, you know, uh, one side is, you know, as a, as a company is how, how do you keep your data safe from, uh, uh, AI leaking the data out, uh, but it's also how do you keep people from getting in as well too.”
“And, you know, o- over the last, uh, I would say three to six months, uh, just the number of vulnerabilities, uh, that, uh, uh, are getting reported in CDEs, uh, has, has just gone up exponentially.”
“Um, you know, previously on the internet, we would see these Log4j moments, uh, or these Shellshock or, uh, uh, type of, uh, incidents maybe once a year, and it would be all hands on deck internally at Cloudflare to make sure how we protect not just, uh, um, you know, uh, our, our enterprise customers, but also all of our free customers, 'cause we, you know, view it as a, kind of as a, a, a public good and making sure that the internet stays safe, uh, to these things are now happening weekly.”
“Um, you know, previously on the internet, we would see these Log4j moments, uh, or these Shellshock or, uh, uh, type of, uh, incidents maybe once a year, and it would be all hands on deck internally at Cloudflare to make sure how we protect not just, uh, um, you know, uh, our, our enterprise customers, but also all of our free customers, 'cause we, you know, view it as a, kind of as a, a, a public good and making sure that the internet stays safe, uh, to these things are now happening weekly.”
“Uh, not all of them are publicly reported on, uh, but there are things that, uh, uh, uh, you know, are as serious as the, like, the Log4j-type things, but, uh, uh, just happening at a, a greater frequency.”
“Um, you know, and I, I expect that, you know, through the rest of this year, uh, and into next year, by the next 18 months, uh, majority of, uh, uh, teams' time is gonna be spent on security.”
Claim: The speaker expects that, over the next 18 months, security will consume most teams' time.
“You know, uh, you... I think there was a stat that was put up, uh, earlier today that, uh, during one of our keynotes, uh, uh, where it, it was showing that, uh, I think, uh, over 50% of, uh, um, uh, engineering time is gonna be start to be spent, uh, on, uh, uh, security.”
“And I don't think that'll last forever. I think that'll be a, uh, a short transition. Uh, you know, uh, at some point the AI will have, uh, surveyed the majority of the code and found most of the bugs, uh, or found most of the shortcuts.”
Claim: The speaker expects AI eventually to inspect most code and identify most bugs or shortcuts.
“And I don't think that'll last forever. I think that'll be a, uh, a short transition. Uh, you know, uh, at some point the AI will have, uh, surveyed the majority of the code and found most of the bugs, uh, or found most of the shortcuts.”
Claim: The speaker expects the current increase in security workload to be temporary rather than permanent.
“Um, you know, there, there's a, uh, a one that's kind of, uh, coming out today and has been started to, uh, be, uh, blogged about and tweeted about, uh, where, uh, one of the keys, uh, on the internet, uh, is, uh, uh, that protects, uh, all TLS and Web PK- Web, WebPKI, uh, which just secures all your connections, uh, was, uh, um, was secured by the number four.”
“Uh, literally, uh, the num- they basically, uh, used, uh, uh, y- you know about cryptography. Uh, uh, I mean, uh, it's all about randomness, right?”
Claim: Cryptography relies on randomness.
“Uh, you know, that's why Cloudflare has our lava lamps is so that, uh, uh, you can get good randomness. Uh, and when, uh, uh, a key out there is, uh, they use the seed, they use the initial, uh, uh, thing to, uh, uh, kind of create it, uh, with a single number four, uh, uh, it's, it's gonna be, uh, uh, reverse engineered.”
Claim: Cloudflare uses lava lamps as a source of randomness.
“Uh, you know, that's why Cloudflare has our lava lamps is so that, uh, uh, you can get good randomness. Uh, and when, uh, uh, a key out there is, uh, they use the seed, they use the initial, uh, uh, thing to, uh, uh, kind of create it, uh, with a single number four, uh, uh, it's, it's gonna be, uh, uh, reverse engineered.”
Claim: A key generated from a seed consisting only of the number four can be reverse engineered.
“Um, you know, uh, and, and AI can just do all these things, uh, you know, that doesn't sleep. It's not like the one engineer you had that was, uh, red teaming things.”
“Um, you know, uh, last week I, uh, I think OpenAI, uh, found the seeds, uh, for, uh, the NIS- the, the NIS curves, uh, that were, uh, back in 2000, uh, that, that were released.”
“Um, so just, you know, these things are just moving so fast, uh, and, uh, the bar is going up, and, uh, the models are just getting so good at, uh, you know, uh, uh, uh, cybersecurity.”
Claim: AI models are rapidly improving at cybersecurity as the capability bar rises.
“You know, MITOS was just kind of the, uh, tip of the iceberg there, uh, where, you know, it, it... and since then, it's, uh, not just been the, the models getting better, it's the harnesses.”
“It's, uh, how people know how to, how humans know how to use them and use those frontier models, uh, in order to, uh, find those exploits.”
Claim: Human users have developed ways to use frontier AI models to discover exploits.
“Uh, well, I actually think for some of these, uh, um, the, s- some of these large vulnerabilities that have come out re- more recently actually, uh, haven't been nation states. They've, they've been, uh, um, you know, high school kids even, uh, that are, uh-”
“Uh, you know, uh, there's also, you know... And there's just financial reward for them. There's, uh, bug bounties that, uh, they get paid, uh, out, uh, you know, sizable amounts. Um, uh, but, uh, it's, it's given the tools that honestly the nation states have had in some form, uh, for much longer.”
Claim: Security researchers who use agents to find vulnerabilities can receive sizable bug-bounty payments.
“Uh, you know, uh, there's also, you know... And there's just financial reward for them. There's, uh, bug bounties that, uh, they get paid, uh, out, uh, you know, sizable amounts. Um, uh, but, uh, it's, it's given the tools that honestly the nation states have had in some form, uh, for much longer.”
Claim: Nation-states have had comparable security tools in some form for much longer.
“Humans, uh, we, we are pretty adaptable, and we, uh, can move fast when we need to. Um, uh, and, uh, you know, I, I've seen the industry, uh, uh, kind of partner together, and when things like this happen, uh, uh, people that you usually think of competitors just are, are no longer competitors.”
Claim: Humans are adaptable and can act quickly when circumstances require it.
“Humans, uh, we, we are pretty adaptable, and we, uh, can move fast when we need to. Um, uh, and, uh, you know, I, I've seen the industry, uh, uh, kind of partner together, and when things like this happen, uh, uh, people that you usually think of competitors just are, are no longer competitors.”
Claim: During major security events, organizations that normally compete may work together.
“We are just literally protecting critical infrastructure, as you said. Um, and, uh, a- a- and I think when those kind of critical moments happen, uh, uh, uh, people and, uh, will, will rise to, to that challenge.”
“Uh, um, so I'm a little less doomsday. I, I do think that, uh, a lot of the things that we've done over the past, you know, 5 to 10 years, uh, moving away from a kind of a castle and moat infrastructure for security to moving to more of a zero trust, uh, does put a lot of companies in a better position, where, uh, you know, you, you're not saying, "This office is completely air-gapped."”
“Uh, um, so I'm a little less doomsday. I, I do think that, uh, a lot of the things that we've done over the past, you know, 5 to 10 years, uh, moving away from a kind of a castle and moat infrastructure for security to moving to more of a zero trust, uh, does put a lot of companies in a better position, where, uh, you know, you, you're not saying, "This office is completely air-gapped."”
Claim: The speaker is less pessimistic than the doomsday outlook being discussed.
“You're saying, you know, "These devices, these, these, these flows are, uh, secured in a, in a different way." Um, uh, and, and everything's gonna be tightened.”
Claim: Organizations will tighten their security measures.
“You're saying, you know, "These devices, these, these, these flows are, uh, secured in a, in a different way." Um, uh, and, and everything's gonna be tightened.”
“Just emergency, right? So you're gonna move forward all your security spend, uh, over the next 18 months, uh, both from, uh, uh, the red team side, uh, which is, uh, more the offensive, uh, uh, trying to actively try to exploit things, as well as, uh, the defensive side, uh, uh, uh, h- how you prepare things.”
“Um, but I, I, I, I don't think that's gonna be... Last forever. Uh, you know, I, I see a world in, like, 18 months, uh, where, uh, you know, uh, new software productivity goes way up 'cause, you know, all those resources are back f- uh, focused on that.”
Claim: The speaker does not expect the period of accelerated security spending to last indefinitely.
“Um, but I, I, I, I don't think that's gonna be... Last forever. Uh, you know, I, I see a world in, like, 18 months, uh, where, uh, you know, uh, new software productivity goes way up 'cause, you know, all those resources are back f- uh, focused on that.”
“Uh, but there's, there's definitely this, this period, uh, uh, where, uh, security is, is needs to be on everybody's mind.”
Claim: The speaker says that security needs to be a priority for everyone during the current period.
“Yeah. Um, well, so I mean, for one, w- we're, we're right now we're patching 70 years of, of s- uh, software, uh, out, out there, so, so some of it, it is just catch-up.”
“Uh, and then on, on a go-forward basis, you know, uh, uh, I think this, you know, the software development life cycle, the agent development life cycle is gonna need to change. Uh, uh, and, you know, s- uh, luckily the s- the same way that we can use security right now, uh, for red team and things like that, it'll just be built into the process every step of the way.”
Claim: The speaker expects software and agent development life cycles to change going forward.
“Uh, and then on, on a go-forward basis, you know, uh, uh, I think this, you know, the software development life cycle, the agent development life cycle is gonna need to change. Uh, uh, and, you know, s- uh, luckily the s- the same way that we can use security right now, uh, for red team and things like that, it'll just be built into the process every step of the way.”
“Um, uh, and I think, you know, software will just get more secure o- over time.”
Claim: The speaker expects software security to improve over time.
“I kind of go back to first principles there is you want to reduce your, uh, uh, s- attack surface area. The easiest thing you can do is to give, uh, uh, less, uh, places for there to be vulnerabilities.”
“So, you know, looking at all your software and saying, "How can I simplify this? How can I, uh, uh, re- reduce, uh, the, you know, the, the footprint, the code?" Um, uh, a- and, and then, you know, beyond that, I mean, things like formal verification, like, and, uh, I think things that, uh, you know, safer programming languages and just things that are kind of built into the runtimes that, uh, make everything safer will come.”
“So, you know, looking at all your software and saying, "How can I simplify this? How can I, uh, uh, re- reduce, uh, the, you know, the, the footprint, the code?" Um, uh, a- and, and then, you know, beyond that, I mean, things like formal verification, like, and, uh, I think things that, uh, you know, safer programming languages and just things that are kind of built into the runtimes that, uh, make everything safer will come.”
“But, you know, I think it just starts with, uh, uh... And, you know, AI, at least, you know, uh, for the, uh, the early AI is, is, uh, very verbose. It likes to create complexity.”
Claim: The speaker says early AI systems are very verbose and tend to create complexity.
“So, you know, uh, A- AI in a sense of what we've been dealing with has actually, uh, uh, not been kind of, uh, helping build a, a, a more secure stuff right now.”
Claim: The speaker says current AI systems have not yet helped build more secure software.
“But I, I think it will get there, and I think, uh, uh, the, you know, that, that's where humans still come in and human judgment comes in in, uh, making sure that we design the software i- in a way that, uh, uh, it can stand on, you know, its own securely.”
“The, the way that humans did it before agents, uh, it, it needs to be solved kind of a- at all levels. You need to train, uh, the, uh, engineers that are writing the, the code, the product engineers.”
Claim: Product engineers who write code need to be trained.
“The, the way that humans did it before agents, uh, it, it needs to be solved kind of a- at all levels. You need to train, uh, the, uh, engineers that are writing the, the code, the product engineers.”
“Uh, you need the security teams still need to be involved into making sure that, uh, they're getting a, you know, checks and balances, second set of eyes on things. You need to build in processes.”
“Uh, you need the security teams still need to be involved into making sure that, uh, they're getting a, you know, checks and balances, second set of eyes on things. You need to build in processes.”
Claim: Teams need to build processes for developing software with agents.
“Uh, we've gone to a, a, um, a defining things a lot more internally on, on how we build at Cloudflare, uh, writing down our principles.”
“Uh, we have a, uh, a document called the Codex, which is kind of like, uh- Uh, uh, uh, you know, a build-up of a lot of RFCs that the teams have built for it.”
Claim: Cloudflare's Codex is a document compiled from many RFCs created by its teams.
“Here's how you build secure software at Cloudflare. Here's how you build available software at Cloudflare. Here's our best practices. And then it kinda gets bundled up into some Ten Commandments that, uh, the, uh, agents know how to follow, and, uh, uh, u-use at every part of the review process, uh, that can help and, and enforce those things.”
Claim: Cloudflare's Codex documents practices for building secure and available software.
“Here's how you build secure software at Cloudflare. Here's how you build available software at Cloudflare. Here's our best practices. And then it kinda gets bundled up into some Ten Commandments that, uh, the, uh, agents know how to follow, and, uh, uh, u-use at every part of the review process, uh, that can help and, and enforce those things.”
“So, you know, you, you have agents out there that are, you know, just writing a lot of the, the slop, and then you have, deeper down in the factory, you have, uh, uh, people that are, you know, doing the performance runs and the secure, security runs.”
“And just like how the company operated before, you, you need those ad-adversarial, uh, uh, uh, re-reviews.”
Claim: Software developed with agents still needs adversarial reviews, as it did before agents.
“Yeah. Um, I mean, uh, I kinda think of it as we're in the m-messy middle right now, where, uh, humans and agents are, uh, uh, riding the same rails, uh, uh, on the internet. Uh, where, you know, uh, agents are trying to, uh, parse a hu- uh, a human web, uh, when that's just, you know, one, it's just inefficient.”
Claim: Agents trying to use a web designed for humans encounter an inefficient experience.
“Yeah. Um, I mean, uh, I kinda think of it as we're in the m-messy middle right now, where, uh, humans and agents are, uh, uh, riding the same rails, uh, uh, on the internet. Uh, where, you know, uh, agents are trying to, uh, parse a hu- uh, a human web, uh, when that's just, you know, one, it's just inefficient.”
“Uh, you know, and, uh, was d-designed for humans, like, to do things at different speeds. Uh, you know, going to a website and being able to, uh, read and, uh, uh, you know, uh, see the ads and, uh, participate in more of the econo- full economic model, versus an agent that now can go to 1,000 web pages i-in the same period of time.”
“Uh, you know, and, uh, was d-designed for humans, like, to do things at different speeds. Uh, you know, going to a website and being able to, uh, read and, uh, uh, you know, uh, see the ads and, uh, participate in more of the econo- full economic model, versus an agent that now can go to 1,000 web pages i-in the same period of time.”
Claim: An agent can visit 1,000 web pages in the time a human uses to visit one website.
“Uh, which is, which is, which is great. It's just you need to find a, a new economic model, uh, to support that. Um-”
Claim: A new economic model is needed to support agents' use of the web.
“Yeah. I mean, yes. I, I, I, I, I think we do. I think, I think, uh, um, we find ways to deliver the content, uh, and, and, and meet, and meet agents and humans where they are, as opposed to trying to meet them in the same place.”
“Um, and, uh, uh, uh, right now, there's, like, translation layers. You know, there's a lot of companies that, like, you know, help you, uh, uh, uh, you know, an agent view a web page.”
Claim: Some companies currently provide translation layers that let agents view web pages.
“Uh, these are just all extra, you know, burning of tokens for things that probably don't need to be... need, need to happen. You know, the, the website usually knows what data... And, and, you know, we've had things like this call- you know, we've had APIs, uh, you know- ... ways that computers talk to each other for years.”
Claim: APIs have long provided a way for computers to communicate with each other.
“Uh, these are just all extra, you know, burning of tokens for things that probably don't need to be... need, need to happen. You know, the, the website usually knows what data... And, and, you know, we've had things like this call- you know, we've had APIs, uh, you know- ... ways that computers talk to each other for years.”
Claim: A website usually knows what data it has.
“Uh, these are just all extra, you know, burning of tokens for things that probably don't need to be... need, need to happen. You know, the, the website usually knows what data... And, and, you know, we've had things like this call- you know, we've had APIs, uh, you know- ... ways that computers talk to each other for years.”
“Uh, it's just, um, you know, APIs only covered a small fraction of the information on the internet. Uh, and, uh, agents, uh, have a thirst to, to, you know, understand everything.”
Claim: Agents seek to understand information broadly across the internet.
“Uh, it's just, um, you know, APIs only covered a small fraction of the information on the internet. Uh, and, uh, agents, uh, have a thirst to, to, you know, understand everything.”
Claim: APIs have covered only a small fraction of the information available on the internet.
“Uh, and so they're going out and trying to explore the, the human internet. Um, and you know, we need to make it, uh, easier for them. Uh, we need to make it, you know, less costly for the, the site owners, and we need to find a, a way for, uh, um, uh, them to get compensated.”
Claim: The cost of serving agents should be reduced for website owners.
“Uh, and so they're going out and trying to explore the, the human internet. Um, and you know, we need to make it, uh, easier for them. Uh, we need to make it, you know, less costly for the, the site owners, and we need to find a, a way for, uh, um, uh, them to get compensated.”
“Uh, and so they're going out and trying to explore the, the human internet. Um, and you know, we need to make it, uh, easier for them. Uh, we need to make it, you know, less costly for the, the site owners, and we need to find a, a way for, uh, um, uh, them to get compensated.”
Claim: Website owners need a way to be compensated for agents' access to their sites.
“You know, uh, you know, uh, I think, I think it's in a world where it can get very simple. You know, a, a, you know, most like... Since, like, a content website, like a Substack, you know, they know what their CPM, uh, is for how much money they should be making on ads, uh, uh, um, for that site.”
Claim: A content website such as Substack knows its advertising CPM and expected ad revenue.
“And so, uh, if a, if an agent's reading that site, uh, I, I think there is a world where you get to the point where, uh, uh, an agent can decide whether or not they want to read the content, and then they can decide, uh, if they want to pay the, the CPM rate, right?”
“And you know, that's where you need to then get new payment rails for the internet, uh, that, uh, can do, you know, millions of transactions a second, uh, for, uh, these, all these little micropayments.”
“Uh, all these things that we've been talking about for years. Uh, you know, uh, micropayments, you know, always are two years, two years away. And, uh, um, uh, you know, uh, I, I, I think agents will, will actually push that forward, and actually, I think we will see a world where, where actually there is a new economic model for content creators.”
Claim: The speaker expects a new economic model for content creators to emerge.
“Uh, all these things that we've been talking about for years. Uh, you know, uh, micropayments, you know, always are two years, two years away. And, uh, um, uh, you know, uh, I, I, I think agents will, will actually push that forward, and actually, I think we will see a world where, where actually there is a new economic model for content creators.”
“It, it didn't kill Main Street. There, you know, small businesses are, are still, uh, uh, thriving. Um, uh, but you know, there were people that were displaced, and so there, there's always kind of some skepticism there.”
“And so, you know, there's some nat-natural inclination, uh, to, like, just block them out, right? Uh, you know, you saw Amazon just say, uh, "No, no personal, no personal shopping there, uh, from an agent."”
“Um, uh, I, I mean, I think these are all people that, uh, are, are, are, are, are, you know, this, that messy middle, but they're trying to figure out, uh, what, what that path forward is and, uh, trying to keep some of their n-you know, negotiation, uh, uh, leverage there.”
“Um, I, I think we will get to a place where, uh, uh, uh, Muse and, uh, Dots and, uh, all those personal agents, uh, will be able to, uh, accomplish tasks, uh, seamlessly as you as a human could do, e-even, even easier.”
“But, uh, I, I don't know if the technology's quite, quite caught up to that yet, and the, uh, business models either.”
“Um, well, yeah, I mean, absolutely. On, on the, uh, uh, content side, you know, we've, we've released a, a, a, a conference monetization gateway, where we make it easy for people to put their sites behind us and, uh, uh, uh, take microtransactions, uh, uh, uh, for their content.”
“Uh, we, uh, um, including, uh, providing, uh, wallets for agents to use, um, uh, with, uh, and, uh, and, and a stablecoin that's gonna be able to help kind of, uh, facilitate that transaction as well.”
Claim: Cloudflare is providing agent wallets and a stablecoin to facilitate transactions.
“Um, you know, we're also doing things, uh, with OpenAI, uh, uh, a project called Signals, where, uh, we're making it easier for, uh, um, agents to actually discover content.”
Claim: Cloudflare and OpenAI are working on Signals, a project intended to help agents discover content.
“Instead of having to crawl the entire internet and, uh, continually go back to pages, we're making it easier for them to, uh- Uh, know what's new content and actually kind of more proactively do that.”
“So, you know, it, it's a, it's a win for the, uh, AI labs as, as well as a win for, uh, uh, the site owners not having to get, uh, constantly crawled and pay, pay for that infrastructure.”
“Um, so, you know, there's a whole set of, uh, kind of new laws on the internet, uh, that I, I think, uh, really excited to see, uh, all those, uh, uh, kind of grow to see, uh, you know, the, uh, you know, X.402 from, uh, when Stripe came out with it, I loved it because, uh, it went back to, uh, the 402, uh, uh, error, uh, HTTP code, uh, which was, uh, uh, you know, um, uh, Tim Berners-Lee created, uh, you know, twenty-plus years ago, or thirty-plus years ago, uh, for payments.”
“So like, you know, kind of always knew that you needed a payments, a better payments rail on the internet, uh, but we haven't been able to, you know, kind of figure it out. And, uh, uh, I, I think agents will lead us to that as well.”
“Uh, well, I mean, I think we're... In- instead of, uh, them paying us, we're, we're paying them, right?”
Claim: Cloudflare's content monetization approach is to pay content creators rather than charge them.
“You know, uh, uh, where it's, it's covering their infrastructure costs, it's providing, uh, uh, money that, uh, uh, uh, that, uh, uh, supports their livelihood.”
“Um, uh, you know, if, you know, we can actually increase the number of content creators out there, which, uh, you know, the l- the last generation of, of the internet has done very well, like with YouTube and TikTok and, uh, X, uh, um, uh, I, I think we can actually make it even exponentially larger.”
“It was kind of transitioning a little to a new release we built, Cloudflare OS. Uh, and Cloudflare OS was, uh, is our internal, uh, um, platform for, uh, how our employees, uh, use AI every day.”
Claim: Cloudflare OS is Cloudflare’s internal platform for employees’ everyday use of AI.
“It was kind of transitioning a little to a new release we built, Cloudflare OS. Uh, and Cloudflare OS was, uh, is our internal, uh, um, platform for, uh, how our employees, uh, use AI every day.”
Claim: Cloudflare OS is Cloudflare's internal platform for employees' everyday use of AI.
“Uh, where, uh, we, you know, and it, it actually goes back to security roots where, uh, you know, uh, uh, we were very worried about, uh, customer data, internal data leaking out, and we wanted to make sure that our employees, uh, could, you know, uh, use all the new AI, uh, tools and models, uh, but have a way to, uh, safely, uh, uh, deploy them internally, uh, to understand, uh, uh, how that data is being used and flowing, um, and, uh, uh, have, have, you know, kind of good governance o-over that.”
“Uh, where, uh, we, you know, and it, it actually goes back to security roots where, uh, you know, uh, uh, we were very worried about, uh, customer data, internal data leaking out, and we wanted to make sure that our employees, uh, could, you know, uh, use all the new AI, uh, tools and models, uh, but have a way to, uh, safely, uh, uh, deploy them internally, uh, to understand, uh, uh, how that data is being used and flowing, um, and, uh, uh, have, have, you know, kind of good governance o-over that.”
“Uh, in addition, uh, the reason we come up with Cloudflare OS is, uh, um, we, we started to, uh, realize that, uh, you know, as we have more and more agents, uh, you know, uh, we needed to be able to teach them, uh, what made Cloudflare special, how we build at Cloudflare.”
“Uh, in addition, uh, the reason we come up with Cloudflare OS is, uh, um, we, we started to, uh, realize that, uh, you know, as we have more and more agents, uh, you know, uh, we needed to be able to teach them, uh, what made Cloudflare special, how we build at Cloudflare.”
“Um, you know, and for humans, we did that through, like, Cloudflare University and, uh, the onboarding process and, you know, meeting your colleagues and working with them. Uh, but we needed to kind of more clearly define that and document that, uh, for agents.”
“Um, you know, and for humans, we did that through, like, Cloudflare University and, uh, the onboarding process and, you know, meeting your colleagues and working with them. Uh, but we needed to kind of more clearly define that and document that, uh, for agents.”
“And so Cloudflare OS is both the s- the platform where our employees can build anything that they want, uh, in a secure way without having, like, you know, security stuff they have to think about.”
“And so Cloudflare OS is both the s- the platform where our employees can build anything that they want, uh, in a secure way without having, like, you know, security stuff they have to think about.”
“Um, you know, the b- the BR that's trying to create a call list, uh, they don't have to worry about, uh, security. Um, it, it is just built in there, um, for them.”
“Um, you know, the b- the BR that's trying to create a call list, uh, they don't have to worry about, uh, security. Um, it, it is just built in there, um, for them.”
“Uh, but they also know that it's being done in a way that is, uh, consistent with, uh, the themes and values of, uh, how Cloudflare works.”
Claim: Cloudflare OS is designed to ensure employees' work aligns with Cloudflare's themes and values.
“Uh, but they also know that it's being done in a way that is, uh, consistent with, uh, the themes and values of, uh, how Cloudflare works.”
Claim: Employees know that work done through Cloudflare OS follows Cloudflare’s themes and values.
“for one, it was, uh, it, it's kind of a reference architecture really. Uh, it's, uh, you know, we, over the past ten years, we've built some, uh, uh, our developer platform where we started with just a simple, uh, serverless compute primitive, uh, and, and now, you know, over a hundred different, uh, uh, uh, developer platform tools, uh, from storage to databases to durable objects.”
“for one, it was, uh, it, it's kind of a reference architecture really. Uh, it's, uh, you know, we, over the past ten years, we've built some, uh, uh, our developer platform where we started with just a simple, uh, serverless compute primitive, uh, and, and now, you know, over a hundred different, uh, uh, uh, developer platform tools, uh, from storage to databases to durable objects.”
Claim: Cloudflare OS serves as a reference architecture.
“Um, uh, we wanted to show someone, show how you can build it completely on, on Cloudflare, um, and how we build things internally and kind of, uh, uh, uh, give people the option to, uh, you know, fork it and build, uh, their own, uh, version of, uh, their own company OS on top of it.”
“Um, uh, we wanted to show someone, show how you can build it completely on, on Cloudflare, um, and how we build things internally and kind of, uh, uh, uh, give people the option to, uh, you know, fork it and build, uh, their own, uh, version of, uh, their own company OS on top of it.”
“Uh, it's actually used more by, uh, uh, our go-to-market teams and our GNA teams, uh, uh, than it is even used by our engineering teams. Uh, you know, uh, uh, it, it, it's, you know, giving them a, a very fast, uh, you know...”
“Early on, I thought, you know, we, we saw training was the biggest gap for people using, uh, AI. And when you just kind of point them at a, a chat interface, um, or, uh, uh, ano- another bi-putting tool, uh, it's too much of a, a blank slate for them.”
“Early on, I thought, you know, we, we saw training was the biggest gap for people using, uh, AI. And when you just kind of point them at a, a chat interface, um, or, uh, uh, ano- another bi-putting tool, uh, it's too much of a, a blank slate for them.”
“Uh, and so, uh, you know, this is a platform that's desi- you know, you, you design everything for it for how your business works, and you, they immediately can go there and, you know, get access to all the data that they need.”
“Uh, they can, uh, get guided and taken, taken through, uh, uh, where they quickly realize, "Oh, this is not, you know, trying to re- replace me. This is trying to make me better at my job."”
“Uh, and, and that's been really exciting to see, uh, just, uh, just all the different ways, uh, uh, people at the company have, uh, have done that. Uh, you know, a lot of the, the, uh, uh, how this conference got put together, uh, the marketing team, uh, I mean, built hundreds of internal tools where previously, you know, they would have, they would have to go out and, uh, uh, work with different agencies, but they can, you know, the speed that they can move with a smaller team now is just amazing.”
“Uh, and, and that's been really exciting to see, uh, just, uh, just all the different ways, uh, uh, people at the company have, uh, have done that. Uh, you know, a lot of the, the, uh, uh, how this conference got put together, uh, the marketing team, uh, I mean, built hundreds of internal tools where previously, you know, they would have, they would have to go out and, uh, uh, work with different agencies, but they can, you know, the speed that they can move with a smaller team now is just amazing.”
“Yeah, I mean, so, uh, you know, the, the, the, the, the, uh, the restructuring was hard. Um, you know, saying goodbye to some of our colleagues. Uh, it was the first time Cloudflare ever did it.”
“Um, you know, uh, we'd, we'd always been very, uh, careful not to over-hire and, uh, um, uh... Well, this was for different reasons. Uh, this was 'cause we, we saw the, uh, the, the way AI was transforming some teams, and how they work.”
“Um, and you know, we, we kind of thought of it as, like, a factory floor where you needed to re- actually rebuild, rethink how things happen. You know, uh, the, there, there were some processes or some, you know...”
“The way a product manager would send an email before to customers, it involved three teams. You know, it involved a team where, uh, you know, uh, you, you went to B- BI to go get a cohort of, uh, uh, the people that you wanted to send an email to. You went to the marketing team to help you design the email and, and get the voice right. Uh, you went to the marketing operations team to get the email out. Uh, where, you know, it...”
“You're never going to be able to, uh, actually redesign that process, unless you kind of, kind of make some hard changes and, uh, uh, force people to kinda rethink, well, what actually is the right way to do that?”
“Uh, and it, it might not involve those three teams at all. It might just involve, uh, a, a new way of doing things. And, you know, so what came out of that was, uh, a tool where a product manager now goes in and describes the cohort. Uh, they write an email. It rewrites it in Cloudflare's voice. It sends it to their manager. Uh, um, and the manager can click Approve if they like it, and it, it goes out.”
“Uh, and it, it might not involve those three teams at all. It might just involve, uh, a, a new way of doing things. And, you know, so what came out of that was, uh, a tool where a product manager now goes in and describes the cohort.”
“Uh, where, you know, we can go from three teams getting faster at, uh, doing that, we went to, you know, uh, one tool that can kind of, uh, uh, let a pro- product manager now have a superpower they didn't have before.”
“Yeah, I mean, Cloudflare's always had 1,000 more things that we could, we could ever do, uh, whether it was, you know, products and features, or things like this. And so, uh, we, we, we, we always look for people that, uh, uh, are gonna take initiative and ownership.”
“Um, and so, you know, it doesn't really matter if you're ordering it, you know, one to 100 and trying to prioritize it. Any one of those 100 things, uh, are, are probably, uh, safe, if someone's passionate about it.”
“So, you know, w- we, we, we, we kind of gave people at the beginning of last year the, uh, the tools, and started seeing how they were experimenting. And you know, uh, people quickly kind of, uh, broke out into different cohorts of people that were really leaning in and, uh, um, you know, just naturally doing those things and taking ownership of them.”
“Uh, so, you know, I, I think it was very, uh, bottoms up from the, uh, how, how we're going to, uh, uh, do those things.”
Claim: Cloudflare's approach to deciding how to redesign work processes was largely bottom-up.
“It, it's definitely changed. Uh, you know, uh, uh, and each model kind of w- makes you re- rethink it as, like, the, the cost dynamics change. But, uh, um, you know, it...”
“In, in general, uh, um, uh, you know, I think it's kinda silly that we're actually asking humans to decide which model to do each task. Um-”
“Like, hu- humans just aren't, aren't gonna ever be good at that, right? Like, uh, um, you know, uh, uh, um, but, you know, early on you do it kind of, uh, brute force, and you, you know, peop- you get people to experiment, and you say, "Hey, well, you know, let's try for the, uh, planning part.”
Claim: Humans will not be good at selecting the best AI model for each task.
“Like, hu- humans just aren't, aren't gonna ever be good at that, right? Like, uh, um, you know, uh, uh, um, but, you know, early on you do it kind of, uh, brute force, and you, you know, peop- you get people to experiment, and you say, "Hey, well, you know, let's try for the, uh, planning part. Let's use the, uh, you know, the, uh, the top frontier models for that." Um, and then, uh, you know, once the plan's written out, and agreed upon, and iterated on, then, you know, uh, potentially some more of the open source models, uh, can go do that.”
“Let's use the, uh, you know, the, uh, the top frontier models for that." Um, and then, uh, you know, once the plan's written out, and agreed upon, and iterated on, then, you know, uh, potentially some more of the open source models, uh, can go do that.”
“And then you go back, and you have a, uh ... One of the frontier models do the, the, the reviews, and the red teaming, and, and things like that. Um, now, all that today is, you know, fairly manual.”
“And then you go back, and you have a, uh ... One of the frontier models do the, the, the reviews, and the red teaming, and, and things like that. Um, now, all that today is, you know, fairly manual.”
Claim: Cloudflare's current process for assigning tasks to different AI models is fairly manual.
“Um, uh, but I think, I think, you know, as we start to learn and experiment, I think it will become intelligent. Uh, and, uh, you know, uh, uh, uh, and, and, you know, over time there'll be more governance on that.”
“You know, Cloudflare le- um, has been in a place where, uh, uh, you know, largely we've let people, uh, use the, the models and tools that, uh, they, they, they see fit, um, for the job.”
“Uh, you know, we, we don't have, we don't have a token, uh, leaderboard. Uh, we don't encourage it. We encourage people to focus on the output. Um, the, uh, uh, uh, you know, they're not graded on, you know, if they used, uh, it.”
“They're graded on, you know, what they've shipped and what they've built. Um, but then, uh, um, you know, we do have some kind of, uh ... We found, like, just kind of, like, giving people notices.”
“They're graded on, you know, what they've shipped and what they've built. Um, but then, uh, um, you know, we do have some kind of, uh ... We found, like, just kind of, like, giving people notices. Like, you know, i- if you happen to use 300 a day, you'll just get an email, right? Like, it says, "Hey, did you know..." And, and, 'cause most of the time, people didn't realize they were doing it.”
“... still so early. Uh, um, you know, uh, uh, Cloudflare did something, uh, you know... Two years ago we had about 200 interns, and, uh, what we saw was those interns, uh, I think were, you know, uh, really the first, you know, fully kind of AI native cl- uh, you know, were...”
“The, if you took AI away from them, I don't think they would be able to work.”
Claim: Dane Knecht thinks Cloudflare's AI-native interns would not be able to work without AI.
“I, actually I think it is. I, I think they know how to use the tools better than us. It's just like if you took Google away from me, you know, over the last 10 years, I, you know, like, uh, like, you know, how would I learn anything, right?”
“Like, uh, uh, th- that's just, that's, that's where they reached to first. Um, and, and, and we actually saw the managers that had interns that, from that, uh, that, that summer, uh, actually adopt AI faster.”
Claim: At Cloudflare, managers who had interns during that summer adopted AI faster.
“Yeah, and, uh, it- it's- it's just been amazing 'cause, you know, uh, one, uh, uh, just the number of ideas that come from the interns. Uh, y- you know, that's something that, you know, with AI lets people experiment faster, and so having more ideas, uh, getting more people in there, but also, uh, just seeing the, the way that they, uh, uh, use AI, like, uh, you know, um, i- if they need to fill out a form, uh, they, they, they reach for AI.”
Claim: Dane Knecht says AI enables people to experiment faster and generate more ideas.
“Yeah, and, uh, it- it's- it's just been amazing 'cause, you know, uh, one, uh, uh, just the number of ideas that come from the interns. Uh, y- you know, that's something that, you know, with AI lets people experiment faster, and so having more ideas, uh, getting more people in there, but also, uh, just seeing the, the way that they, uh, uh, use AI, like, uh, you know, um, i- if they need to fill out a form, uh, they, they, they reach for AI.”
Claim: Cloudflare interns use AI for tasks such as filling out forms.
“Um, and, and I, and I still find myself, you know, there are so many things where I'm like, "Oh, wait, I've just been doing this manually still." Uh, and- and- then I'm like, "Yeah, oh wait, actually I should be using AI."”
Claim: Dane Knecht sometimes realizes he has been doing tasks manually when he could use AI instead.
“And, and I, I don't think that that's a natural, uh, um, uh, natural for most of us yet. Um, uh, and I think that will, that will take time. And, uh, so yeah, I think we're still very early, uh, in, in our AI journey.”
Claim: Dane Knecht believes Cloudflare remains at an early stage of adopting AI.
“And, and I, I don't think that that's a natural, uh, um, uh, natural for most of us yet. Um, uh, and I think that will, that will take time. And, uh, so yeah, I think we're still very early, uh, in, in our AI journey.”
“Yeah. And, and I think it's great for them as well too. I mean, you see these schools like W- Waterloo and Northeastern, like with these, uh, these co-op programs. Uh, um, and, and you know, from what we've seen is, uh, uh, people that get that type of real work experience, uh, just, you know, uh, are some of our, our best employees, uh, uh, m- many years in and go on to do, you know, uh, great things.”
“Yeah, and then, and then brute force and just try things. Uh, you know, early on, uh, um, uh, we, uh, had an email, uh, alias called agents@cloudflare where we, uh... This was back in January of last, uh, of this year, where we, uh, just told people to, uh, uh, you know, if you were curious, can I use AI for this? You know, email in your jobs to be done.”
“You know, d- uh, and uh, uh, that email would, this would reply back in a skill file. Um, uh, and for a while, people thought it was, uh, actually, you know, thought it was all AI and automated.”
“It was actually, uh, a bunch of interns that were, uh, uh, you know, uh, uh, uh, helping people write skill files. Uh, uh, but that let us kind of get to see, uh, uh, you know, in, in, in a, a way that's not going out and like, you know, uh, hiring a consulting firm to come out and like catalog every single thing to be done is, you know, people that, uh, are recognizing, "Hey, this seems harder than it needs to be. I wonder if an agent can help me here."”
“Um, well, I mean, one of the biggest things we always look for is curiosity. And so, you know, if, if people aren't using AI at home in their personal life and all that, I mean, that's a pretty big red flag.”
Claim: Cloudflare considers curiosity one of its most important qualities when evaluating people.
“Um, well, I mean, one of the biggest things we always look for is curiosity. And so, you know, if, if people aren't using AI at home in their personal life and all that, I mean, that's a pretty big red flag.”
Claim: Dane Knecht regards a candidate's not using AI in their personal life as a significant red flag.
“Like, I mean, just, uh, how, how can you not, uh, uh, be e-embracing AI if you have, you know, a level of curiosity out there? So, uh, um, you know, uh, I think just double down, d- double down on some of those, uh, uh, uh, kind of, uh, key characteristics of, you know, drive and curiosity and empathy, uh, um, uh, uh, probably even better for, uh, uh, this next set of, uh, people.”
“Yeah. I mean, I mean, a lot of things we're doing, we're not, you know, uh, uh, w- we're, we're inventing new ways of doing things. I mean, the scale that we operate at, uh, uh, for the, uh, number of sites behind us, uh, um, and the, the amount of, uh, free, uh, services we give away, it's just not possible with off-the-shelf technology.”
“Uh, um, so you, you need people that can come in and literally invent new things and, and, uh, that, I mean, that, that starts with curiosity.”
Claim: Cloudflare needs people who can invent new things, and Dane Knecht says that begins with curiosity.
“Yeah, I mean, I- I- I think largely, uh, you know, we're, uh, you know, today we have one red team. I, I think by the end of the, you know, the end of the year next year, we will probably have four or five red teams.”
“Uh, so, uh, you know, break people out into, uh, groups that are actually, um, uh, you know, being more adversarial and actually like, uh, uh, going out and actively trying to find, uh, uh, vulnerabilities.”
Claim: Cloudflare organizes people into adversarial groups that actively search for vulnerabilities.
“I mean, processes and those things can always be better.”
Claim: Dane Knecht says Cloudflare’s processes can always be improved.
“Uh, uh, we have a vuln process. We have a patching process. Uh, are they perfect? No. Uh, but uh, uh, you know, the best way I've found for those sorts of things to get better is to o- out of, out of crisis kind of comes, uh, uh, uh, uh, that, that, that, that has...”
“Uh, are they perfect? No. Uh, but uh, uh, you know, the best way I've found for those sorts of things to get better is to o- out of, out of crisis kind of comes, uh, uh, uh, uh, that, that, that, that has... That's how you get those things fixed. You know, when the vulns get too big for, uh, the engineering team to just do them on using their normal processes, you know, uh, engi- you know, engineers are inherently lazy in a good way.”
“That's how you get those things fixed. You know, when the vulns get too big for, uh, the engineering team to just do them on using their normal processes, you know, uh, engi- you know, engineers are inherently lazy in a good way.”
Claim: Dane Knecht characterizes engineers as inherently lazy in a beneficial way.
“Uh, and so they, they will, they will automate, uh, a way those, those things as they, as they, as they need to, as they kind of realize that there's no other way, way, way to do that.”
Claim: Dane Knecht says engineers will automate work when they realize there is no other way to handle it.
“Um, so, you know, uh, you know, I think the focus needs to be on the discovery side. Uh, and, uh, uh, uh, you know, people will do the right thing and figure out how to patch it in, in a scalable way over time.”
“Uh, I, I mean, I, I think, uh, you, you need to figure out how to do both.”
Claim: Dane Knecht says companies need to both address security and continue shipping new features.
“Um, you know, it, it, it might come at the expense of, uh, cost optimization or other things, but I mean, uh, uh, companies, uh, if, if you're not shipping, you're dying.”
“Oh, no, a- absolutely not. You know, uh, you need to be, you, you need to be able to continue, uh, um, building and shipping new things. Um, but you need to be able to, uh, uh, make sure that you're doing it, you know, uh, securely and patching and, and fixing bugs.”
“And, uh, um, uh, uh, I, I think if we do it right, we'll actually be able to do them both faster, uh, with AI. I mean, while, while AI has become the, uh, the, the tool that's causing this kind of security apocalypse, uh, uh, vuln apocalypse, uh, to happen, uh, it, it, it, it is also the tool that, uh, can help us, uh, solve it faster as well, right?”
Claim: Dane Knecht thinks that, if Cloudflare uses AI well, it can do security work and other work faster.
“And, uh, um, uh, uh, I, I think if we do it right, we'll actually be able to do them both faster, uh, with AI. I mean, while, while AI has become the, uh, the, the tool that's causing this kind of security apocalypse, uh, uh, vuln apocalypse, uh, to happen, uh, it, it, it, it is also the tool that, uh, can help us, uh, solve it faster as well, right? So, so it's, so it's on both sides of it.”
“Yeah, I mean, uh, I think every, o- over time, uh, it all has to be open because everyone's gonna get access to it anyways. And, uh, um, uh, you know, the-”
“The, the, the bad guys, the bad guys are, are gonna find a way to get it. Um, so all UR's, uh, and, and the, you know, the, the top companies will have a way of getting it as well.”
“So, uh, uh, y- you're, you're just, uh, excluding a, a, a, a, a mass population that just, uh, doesn't have, have the access that, that probably needs it.”
“Well, so, uh, you know, uh, uh, I, I would say put your sights behind Cloudflare. Uh, put your infrastructure behind Cloudflare, build on Cloudflare. Uh, you know, uh, when these major vu- vulnerabilities come out, uh, like the React one, uh, uh, last year, uh, we don't just give it to our paid customers, uh, who have, like, the advanced firewall and WAF capabilities. We, we give it to everyone.”
“Uh, we view those kind of things as a, um, a part of the utility that we offer. Um, and, uh, you know, uh, uh, um, uh, we wanna provide that just like, you know, uh, we wanna provide performance for everyone.”
Claim: Cloudflare considers protection against major vulnerabilities part of its utility offering.
“Uh, we view those kind of things as a, um, a part of the utility that we offer. Um, and, uh, you know, uh, uh, um, uh, we wanna provide that just like, you know, uh, we wanna provide performance for everyone.”
Claim: Cloudflare aims to make performance services available to everyone.
“You know, when, before Cloudflare started, uh, you know, uh, there were probably 3,000 sites in the world that had a large-scale CDN, uh, to cache their stuff at the edge.”
Claim: Before Cloudflare began, approximately 3,000 sites worldwide had a large-scale CDN for edge caching.
“You know, now there's, uh, uh, hundreds of millions of sites that do. Uh, so, uh, you know, Cloudflare's always viewed our, uh, our, our goal as providing, uh, democratizing the security and performance for everyone.”
“You know, now there's, uh, uh, hundreds of millions of sites that do. Uh, so, uh, you know, Cloudflare's always viewed our, uh, our, our goal as providing, uh, democratizing the security and performance for everyone.”
Claim: Cloudflare's stated goal is to make security and performance accessible to everyone.