The speaker sees a possible future in which an agent chooses whether to read a website's content and whether to pay its CPM rate.

“And so, uh, if a, if an agent's reading that site, uh, I, I think there is a world where you get to the point where, uh, uh, an agent can decide whether or not they want to read the content, and then they can decide, uh, if they want to pay the, the CPM rate, right?”