At the beginning of the previous year, Cloudflare provided employees with tools and observed experimentation, after which groups of employees naturally emerged who were actively adopting the tools and taking ownership.

“So, you know, w- we, we, we, we kind of gave people at the beginning of last year the, uh, the tools, and started seeing how they were experimenting. And you know, uh, people quickly kind of, uh, broke out into different cohorts of people that were really leaning in and, uh, um, you know, just naturally doing those things and taking ownership of them.”