Website owners need a way to be compensated for agents' access to their sites.

“Uh, and so they're going out and trying to explore the, the human internet. Um, and you know, we need to make it, uh, easier for them. Uh, we need to make it, you know, less costly for the, the site owners, and we need to find a, a way for, uh, um, uh, them to get compensated.”