Cloudflare says its scale, number of sites served, and free services make off-the-shelf technology insufficient for many of its activities.

“Yeah. I mean, I mean, a lot of things we're doing, we're not, you know, uh, uh, w- we're, we're inventing new ways of doing things. I mean, the scale that we operate at, uh, uh, for the, uh, number of sites behind us, uh, um, and the, the amount of, uh, free, uh, services we give away, it's just not possible with off-the-shelf technology.”