Cloudflare's new email tool lets a product manager specify a customer cohort and draft an email, rewrites the draft in Cloudflare's voice, and routes it to a manager for approval before sending.

“Uh, and it, it might not involve those three teams at all. It might just involve, uh, a, a new way of doing things. And, you know, so what came out of that was, uh, a tool where a product manager now goes in and describes the cohort.”

“Uh, they write an email. It rewrites it in Cloudflare's voice. It sends it to their manager. Uh, um, and the manager can click Approve if they like it, and it, it goes out.”