The same assistant functionality can be provided to a small number of users at much higher cost than a mass-market free offering.

“to all of our free users was an incredible endeavor like a real huge engineering effort and it's just very easy to implement the same functionality at much higher cost for a very small number of people and so I think that what we're seeing in in the personal assistant workspace is that there is there are going to be these different market segments where different amounts of compute are going to be expended fundamentally and so sometimes when there's different level of compute it then means the product”