There is a joke that first-party chip efforts primarily aim to reduce buyers' payments to Nvidia.

“you know behaviour where really everybody who is deploying at scale is kind of trying to deploy as many separate platforms as they can I think one thing that will remain the case is that there will be a real need for kind of a diversity of supply as something like compute becomes so existential to these players there's a bit of a joke today that the sort of first party efforts their primary purpose”

“is to reduce the price that people pay Nvidia.”