During Bulgaria's inflation crisis, Vlad Tenev's grandparents used his grandfather's salary to buy copper cookware as a way to preserve value.

“And my grandparents actually would keep their assets in copper cookware. So there was this closet in my grandfather's house where, you know, he, he worked as a doctor kind of in the, um, in the shipbuilding and, and naval industries, so he was on a boat a lot of the times.”

“So he had his contacts at the port, and as soon as he would get salary, he would exchange it for copper cook- cookware. So it was kind of the first real world asset that I, I encountered people investing in.”