Many people who joined Inception instead of another lab were motivated by wanting ownership and opportunities to invent new things.

“flops or all of that it's kind of like a trade secret but we are continuing to push the frontier and inception is a great place to be if you want to be have an opportunity to shape the direction of the field like it's still a relatively small field there is a lot to be invented and so a lot of the people that decided to come to inception instead of joining one of the other labs is really that they want to have ownership”

“and they like to invent new things,”