The speaker says a software-factory system can be fairly self-serve for some fast-growing companies with about 10–100 engineers, particularly when they use tools such as Slack, Linear, and Jira.

“There's like, you know, the sort of complexity of a team's internal developer setup just grows with size. Within like-- But there's a bunch of companies where, you know, maybe like it's like a ten to hundred engineers, fast-growing, like growth stage startup where it is pretty self-serve actually, where it's like you just if they're using like the happy stack of like Slack, you know, Linear, Jira.”