Although the potential reward for building a company has never been greater, building a good company remains almost as difficult as ever, and building a durable company may be even more difficult.

“Now, the size of the prize has never been greater. Um, but it is. It's this-- You know, it might appear as easy as ever to build a company, but I actually think it's the opposite. It's almost as hard as ever to build a good company and maybe more importantly, to build a durable company.”