Inception focuses on work where it can have the greatest impact and differentiation, and the speaker says its current differentiator is speed.

“uh we still use a lot of the public data sets that people have created and evals and benchmarks so you know we're a startup we try to be scrappy we try to use existing things as much as possible and kind of like focus on the on the the aspects where we can have the highest impact and then where we can be the most differentiated and right now it's speed in the future who knows like it's possible that a diffusion based language model will be”