The speaker describes a “master builder” model of developer relations in which concrete demonstrations of a platform's capabilities inspire developers to build with it.

“Um, and there's another version of this I really like called the master builder, uh, which is I will build the things with the platform to show you what's possible, and then you'll be like, "Oh, I didn't know that was possible- Mm...”

“with, with the Claude platform." Yeah. And then you, you just go. Yeah. Uh, and this is a thing stolen from Lego. Um- Oh, nice. Yeah, because Lego, how do they sell Legos? They have master builders. Yeah.”

“They build things with Legos and you're like, "I wanna do- Well, that's the real cool... I wanna do that. Yeah. [laughs] I wanna be like this person." And then they, they, they do that. Nice. And so- That's awesome.”