Meta earns more from using AI models than Anthropic earns from providing them, including through ad optimization and reported engagement-time gains of 5%.

“or meta who at one point was you know rumored to be you know as much as 10 of anthropics business you know they're generating way more efficiencies by optimizing their ad algorithms or what have you and and getting engagement time five percent longer and you know all these things they're they're making way more money off of using these models than than anthropic and so ultimately you know and that's that's what's required”