A VP of sales who has recently changed jobs may be more likely to consider purchasing a sales platform, making the job transition a useful time for outreach.

“If they are now in the middle of like a job, like a, a good signal is like once-- if they've gone from one job to a new job, they're now like entering a new place where they're more likely to be-- to b- purchase or be open to a purchase of a new sales platform because they're in the middle of that job transition.”