Erik believes improving how agents perceive or recommend a company is primarily a content strategy, analogous to SEO.

“Does it recommend modal or not? Like, yeah, what do you do about that? Yeah, I, I think that's harder. I, I think, [sighs] you know, it's like search engine optimization. I think it's primarily through content.”

“It's like you just have to put out a lot of content. Interesting. You can also, to some extent, like, sort of see the perception, I think, a little bit more. Like, you can ask an agent, like, you know, "How does...”