Jake Stauch views Serval’s total addressable market as unbounded, with its practical size determined more by the company’s ambition than by fundamental market limits.

“I think what's so unique about Serval and the category we're in and the moment we're in is the TAM is unbounded. So it feels like the, the, the addressable market is really more about the size of our ambition than it is about fundamental limitations on how big this business can get.”