The speaker says ArcPrize created ARC-AGI as a research incentive and offered a $1 million prize to encourage attempts to beat it.

“that's that's exactly how i think about it and like i'm even hesitant to say the words like beat arc agi because it's like we're not putting up this test as as like a like look at us go and try to beat this thing it's like it is a tool to incentivize research like that is why we put up a million dollars to see who can actually beat it because our hypothesis is the thing that”