The speaker believes design creation requires relatively little work and that idea quality matters more than the amount of work.

“But I think that there is such a thing... But Ninety-Nine Designs is a very good business because there's many designers. It actually doesn't take that much to create a design, right?”

“You just need-- It's more about the quality of the idea than the amount of work. So you just need high-quality ideas, and it, and, like, you just need, uh, to be able to-”