Supabase's product-led sales approach identifies customer signals—including notable logos, growth, product limits, errors, and spending—to guide sales outreach.

“So to do that, what we started doing when we did sales was layer on what we call product-led sales. So we look instead for, like product triggers.”

“It could be like a, a logo, someone who we think is really important, but more importantly, they could be scaling up, they could be hitting some limits, having some errors, paying a certain amount.”