The speaker started recorded deep-dive conversations with people doing notable work at companies, aiming to give listeners lessons they could apply in their own businesses.

“of project that they want built for some use case and I'm going to understand what they want I'm going to make trade-offs and I'm going to help them build that so yeah I just felt like a natural extension of what I was doing and so back in January we started working with a couple private equity firms and a lot of people were just like hey like I'm following on what's going on on Twitter what's going on LinkedIn I don't know what's marketing BS and what's not so I was like why not just bring on people who are working on the cool stuff at cool companies we will”

“We'll talk about what they're working on, like we'll do a deep dive and we'll record it, we'll post it and hopefully people can take learnings away that they can apply to their businesses. And that's why I ended up starting doing a lot of the fireside panels and podcasts that I've been doing since then.”