Anekha Sokhal's university computer-vision side project explored virtual try-on for her parents' jewelry business and contributed to her decision to become a founder.

“I side hustled a computer vision startup before my startup at university, and so I was like, "Oh, what are the problems in the jewelry space? Oh, like, virtual try-on." So that led to me wanting to be a founder, and I thought, "How could I be a founder in the best country to be a founder in?" And I thought, "What are... I, I wanna be a founder who can talk about the technology."”