The team concluded that fixing the data problem at scale for ChatGPT for Financial Services required bringing data in-house and controlling the experience end to end.

“And so for data, we're like, "Hey, look, this is really bad. The only way we can go about fixing this at scale is to bring the data in-house, like, just control that experience end to end." And the m- extra money that you pay on top to bundle that data is worth it, right?”