Software tailored to customers' last-mile needs can remain entrenched once users are trained on it.

“in a way that you care about the last mile for your customers, they care about their last mile f in terms of the software. Um and as long as people would train in that software like it never goes away. Like as a banker uh or uh you know in my finance career I could always access the same exact information from the NASDAQ, from the New York Stock Exchange. But why do I pay the fifty thousand dollars a year for Bloomberg? Well,”