Building for large enterprises from day one is harder than starting with one market and expanding later, but offers a larger potential payoff if successful.

“Exactly. And we looked at that, and we said, "Why not just go after the big one?" It's, it's much harder, but at least the prize is quite big if you win. And I think that was so important for us because you end up making so many different decisions if you're building for the large enterprise from day one.”