Richard Socher says starting a second initiative within a company is difficult until the company generates enough revenue to permit it.

“And so I actually initially tried to do this within you.com and raise another round and so on, but you just can't, you have to do a certain thing and until you print enough money that you're allowed to sort of start a second thing.”

“thing within that company is really hard at the same time i had all these ideas i put them into a book and i finished a book last year and i was like”