Supabase says its product-led sales system generates roughly 1,000 customer triggers weekly and sends emails to customers identified as having problems.

“We've got a bunch of these triggers, and then AI came along, and we're like, "Oh, we can do some interesting stuff from this." So let's say we have 1,000 product triggers every single week.”

“We send off 1,000 emails to people who are having problems, and say 500 of them respond. We take the cohort who don't respond, and we use them as a control group. Okay. And we measure how much they grow.”