Serval aims to automate essentially all kinds of work for employees worldwide, and Jake Stauch describes its total addressable market as bounded by the company’s ambition rather than a fixed market size.

“Because we are automating essentially all kinds of work for every single employee in the world, the TAM is as big as we want it to be, uh, and it's really how fast can we grow and what is our ambition and making decisions based on that versus, okay, here's, here's what the market looks like, here's what we think we can actually do.”