The speaker says ServiceNow cannot keep pace with businesses’ desired automation and is very expensive, with costs continuing to rise over time.

“But for just trying to keep up with all the automation that you wanna build, ServiceNow is not able to catch up. And, and then it's very expensive, and it keeps getting more expensive over time, so that frustration of it's not keeping up with where I wanna go as a business, and it keeps getting more expensive, that's what was driving a lot of the frustration.”