The speaker says he personally organized a $40,000 SaaS contest, defining its specifications, judging criteria, and how the winner would be paid.

“You know what I mean? Like, basically, I had to create a Ninety-Nine Designs for myself for saying, "Here's the forty thousand dollars SaaS. Here's the specs. Here's the judging criteria.”

“Here's the blah, blah, blah," even right down to like, "Here's how we pay you money when you win." Everything had to be worked out by me. But would I pay some other person to do all this for me so that I just tell them what I want-”