Erik believes small teams can maintain culture informally, whereas companies around 250 people need more deliberate cultural communication.

“Like when, when you have like ten, twenty, thirty people, you can all just like kinda sit in a room and like it's all kind of implicit and you kinda just like feel it. People can sort of read, read me.”

“Like they can tell me when I get a little bit annoyed. They can tell when I'm happy.”

“But like now we're two hundred fifty people and like people don't necessarily see it and you know of course there's like a lot of new people that are like maybe a little bit nervous to like talk to CEO and like all this stuff.”