Supabase initially estimated that product-led growth could reach $100–200 million before needing a different go-to-market approach.

“And it's more that, like, the ceiling of PLG. When we started the company, we were like, "We can get to 100 million on PLG.”

“We can probably get to 200 million, but then we're gonna need to do something different in terms of motion." But because of AI, like, that ceiling just lifted, and we don't know where it got lifted to.”