Monaco's go-to-market strategy resembles Brex and other Y Combinator companies: begin by selling to startup peers, grow with those customers, and later move upmarket.

“And in a way, it kind of follows the same, the same, uh, model of like, you know, Brex or all the, like, YC companies, where you kinda sell to your batch mates, you kinda grow with them, and, and you- then you go up, up, up market.”