The speaker suggests that many people can produce excellent comments or short Tumblr posts but struggle to develop the same ideas into coherent full-length blog posts.

“And we couldn't figure it out, but it almost seems like there are a lot of people who have the time horizon to write a really, really.”

“really good comment that”

“gets to the heart of the issue or a really really good tumblr post which is like three paragraphs but somehow can't make it hang together for a whole blog post and i'm the same way i can easily write a blog post like a normal length acx blog post but if you ask me to write like a novella or something that's four times the length of the average acx blog post then it's this giant mess of re re re re outline”