A for-profit standards organization working closely with insurers can benefit from customer feedback and aligned incentives, since insurers have good incentives.

“is to align it with insurers because they fundamentally have good incentives and so if you're a for-profit standard that works closely with insurers you get the feedback loop in such that you're really tuned into your customers but also have their interest at heart so that's the model that we are the kind of inspirational model that we've learned a lot from and that's also where the name comes from in some ways the term underwriting can both be associated with insurance but it's also a broad term for like”