Jake Stauch and his co-founder believed code was the right way to express automation in the enterprise.

“And our belief, me and my co-founder, and my co-founder really had this, this idea early on that code was the right way to express automation in the enterprise, that you should just build all automations in code, and these drag-and-drop workflow builders is a painful level of abstraction because it's too complex for non-technical users, and it's annoyingly abstracted for technical users.”