George Kurtz believes companies should continually reinvent themselves to reduce the risk of being disrupted by others.

“We disrupted the Symantecs, the McAfees, you know, all those other players. They're like all gone for the most part or changed or bought or whatever, and you never wanna be in a position where somebody, you know, disrupts you.”

“So we're always like, "How do we disrupt ourselves? How do we do things differently? How do we think differently?" But at the end of the day, you know, if... My, my main focus, and I tell this to our team all the time, if we take care of the customer, the rest takes care of itself.”