Serval says its customers anticipate a short-term AI-spending pullback but still plan to increase spending, while seeking difficult-to-produce evidence of return on investment.

“They, they realize that there's gonna be a short-term pullback, but they're still planning on increasing spend. What they need, though, is more proof of ROI, and that, I think, is what's gonna transform in the industry is, is people looking for how can I prove that this spend is giving me something, and that is hard.”