Involving marketing before product development helps incorporate go-to-market considerations into the product from the outset.

“Can you review my blog post and change it?" There's nothing I can do. Like, just you already did everything. But if you involve marketing earlier in the process, right down, down to, like, before it's really built or specced out, like what, what is the way we're gonna pitch?”

“What part of the segment of the market we're gonna go? Then you have more GTM built into the product in the first place.”