Supabase's founders describe the company's market timing as exceptionally fortunate but accidental.

“time zone before LLMs took off, and then present yourself as the leading competitor to the leading thing at the time. Yeah. And then so you can take over. Yeah. Yeah, yeah. [laughs] We're very lucky with our timing.”

“[laughs] I mean, we couldn't have timed it better. Like, it's complete accident.”