Supabase reports that some CPOs are using Lovable and Supabase to build internal products after years away from coding, creating C-level champions without extensive sales effort.

“Uh, interestingly now, we have like CPOs who are like, "Wow, I didn't code for the last ten years, but now because of Lovable and Supabase, I'm building all these things internally," that we now have like champions at the, at the C level and without needing to put like a huge motion around that.”