Marketing should be involved before a product is built or fully specified, rather than only at the final blog-post stage.

“And I think the, the important thing actually here is that you should not treat marketing as the last mile of, like, "Hey, I did everything. It is the last night before the blog post.”

“Can you review my blog post and change it?" There's nothing I can do. Like, just you already did everything. But if you involve marketing earlier in the process, right down, down to, like, before it's really built or specced out, like what, what is the way we're gonna pitch?”