Erik says rapid company growth requires clear context, motivation, aligned incentives, employee trust, and accountability.

“Like when you're growing very fast, you have two hundred fifty people that are all trying to figure out how they can add the most value to Modal and, you know, making sure that they have the right context, that they have the right motivation, that they're excited to come into work every day 'cause they get to build something incredibly cool and they know, you know, what makes Modal successful, what they can do, aligning the incentives and, and making sure that, you know, we, we, we-- people have like a very positive culture where they have the sort of implicit trust to do a lot of stuff, but also the accountability to like you know deliver the best things and you know, and, and be held accountable to like if they're not doing it.”

“To me those are like you know super critical things around this scale.”