Some companies choose not to build enterprise software because it requires a different set of building principles and products, leaving that market to other companies.

“I, I think in some cases they never get there. Like some companies just, they, they look at what enterprise software takes, and they decide, "We don't really wanna build that." And it, it takes...”

“You know, you, you look at the story of a lot of these companies that we mentioned earlier that have gone down market, I think sometimes they do look at the opportunity to go and build for the enterprise, and it, it requires a whole different set of building principles and products that you have to build, and some just don't choose to do it, and they, they cede that ground to other companies.”