Some enterprise software startups pursue the small and mid-market by offering lower-end alternatives to products such as Workday and Salesforce.

“It's really tough. It like caps you unless you find some niche to kind of like, uh, expand into later on. Um, the other approach is we just go downmark- you know, go downmarket, service the SMB and mid-market, and you see that with a lot of, you know, competitors to Workday, competitors to Salesforce.”

“They just say, "We're gonna be that but for the lower end." And we just looked at-”