One common strategy for large enterprise startups is to build a narrow product layer that complements incumbents, such as an AI agent on top of Salesforce.

“So the, the way you typically go after these, these large enterprise startups at least, they, they build like the layer-”

“... or they go down market, and those are kind of the two common approaches. Let's build a small layer, play nice with the big incumbents, AI agent on top of Salesforce-”