The speaker began working with a couple of private equity firms in January.

“of project that they want built for some use case and I'm going to understand what they want I'm going to make trade-offs and I'm going to help them build that so yeah I just felt like a natural extension of what I was doing and so back in January we started working with a couple private equity firms and a lot of people were just like hey like I'm following on what's going on on Twitter what's going on LinkedIn I don't know what's marketing BS and what's not so I was like why not just bring on people who are working on the cool stuff at cool companies we will”