Supabase reports that its activation and paid-conversion rates increased even as its top-of-funnel traffic became more consumer-like.

“the other crazy thing about this is, is often when you get, like, more consumer-like traffic in the top of funnel, your activation and conversion to pay goes down. Yeah. But both of those things went up.”

“Started going up quite rapidly as well. Yeah. Yeah. Actually- Because of the model. How do you know activation and conversion to pay? Oh, oh, your, at Supabase's. Our, our metrics, yeah. Ah. Our funnel metrics. Okay.”